Piazza del Forno is a nostalgic yet modern pizzeria brand inspired by the warmth of Italian tradition and the spirit of neighborhood connection. The identity blends retro charm with a contemporary edge, designed to feel both familiar and fresh. Drawing on visual cues from vintage signage, classic eateries, and everyday rituals, the brand creates an atmosphere that invites comfort, delight, and shared experience.

The project focuses on building a cohesive visual world across print, packaging, and digital touchpoints. From logo to layout, every element is crafted to reinforce a sense of casual authenticity—elevated, but never over-designed. The result is a brand that feels rooted in memory, while still speaking clearly to a modern audience.