LeTan is a complete visual identity and packaging redesign for a legacy Australian sunscreen brand known for its beach-ready personality. This project reimagines LeTan through a modern, minimal lens while preserving its joyful, sun-soaked spirit. The goal was to create a brand world that feels fresh, confident, and instantly recognizable speaking to a new generation of sun lovers without alienating long time loyalists. Drawing inspiration from retro surf culture, fruit-driven scents, and contemporary editorial design, the identity balances nostalgia with clarity in a way that feels effortless and relevant.