Forge is a visual identity created for a design education platform that connects students with creative courses sourced from certified universities. The brand supports those in institutions without access to specialized design programs, offering tools, resources, and a space to grow through learning, collaboration, and creative practice. Rooted in the idea of equipping the next generation of designers, Forge positions itself as a flexible, accessible, and forward-thinking platform.
The visual direction emphasizes clarity, creativity, and energy—balancing a sense of professionalism with a human, expressive tone. It reflects the platform’s mission to make design education more inclusive, personal, and dynamic, while building a strong sense of community and momentum.
Daniel Miranda
2024
Services
Visual Identity
Website Design
Logo Design
Brand Guidelines
Brand Strategy
The work focused on crafting a distinct visual system that could scale across digital and print, from UI components and course covers to brand guidelines and social content. Emphasis was placed on creating a memorable symbol, a confident wordmark, and a visual language that could adapt while staying cohesive.
Typography, layout, and color were chosen to communicate approachability and structure, while imagery centered around collaboration and creative environments. The final system is functional, flexible, and expressive—designed to empower both students and educators.